Connecting food e-commerce orders from sale to shipment
Sitara Foods, a Hyderabad-based food e-commerce business, needed one operational view of orders, inventory, shipping and customer enquiries. CRMAppz implemented SuiteCRM with carrier integrations, customer notifications and connected marketing automation.
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On this page
- The project at a glance
- The operating context
- The challenge: connect the order-to-delivery journey
- The solution: a central SuiteCRM operating workflow
- How orders moved through the system
- Inventory and support within the same operation
- Connecting SuiteCRM with Mautic marketing automation
- What changed for the team
- Frequently asked questions
- Services behind the solution
- Explore another SuiteCRM project
The project at a glance
CRMAppz implemented SuiteCRM as a central operational database for Sitara Foods (Virata Sitara Foods Pvt Ltd), a food e-commerce business headquartered in Hyderabad and operating across multiple cities and countries. Custom sales-order and sold-product modules connected with core CRM records, while Blue Dart, DHL and Delhivery integrations supported waybill generation, label printing and shipment tracking. Mautic supported promotional email campaigns.
The operating context
Industry
Food e-commerce with order fulfilment and customer service requirements.
Location
Headquartered in Hyderabad, with operations across multiple cities and countries.
Technology
SuiteCRM, carrier integrations, email and SMS gateways, and Mautic.
The challenge: connect the order-to-delivery journey
The business needed to manage orders and inventory while preparing packages, generating carrier waybills and printing labels. After dispatch, staff needed shipment status inside the CRM so they could follow the order through delivery.
Customer support and communication were part of the same operating problem. The team required support-ticket management, email and SMS notifications, and a way to connect customer information with promotional campaigns.
The solution: a central SuiteCRM operating workflow
CRMAppz introduced custom modules for sales orders and sold products, using SuiteCRM's invoice, contact, vendor and cases modules alongside them. This connected the order record with the customer and the supporting operational information.
The implementation mapped the workflow from order placement to delivery tracking, with shipping and communication integrations supporting the stages in between.
How orders moved through the system
Manage orders and product records
Custom sales-order and sold-product modules organised transaction details alongside customer, invoice and vendor records.
Generate waybills and print labels
Integrations with Blue Dart, DHL and Delhivery generated shipping waybills. Single-click label printing supported package preparation.
Track shipments within the CRM
Post-dispatch tracking brought shipment visibility into the CRM, helping staff follow orders through the delivery journey.
Notify customers by email and SMS
Email and SMS gateway integrations supported customer notifications within the connected order workflow.
Inventory and support within the same operation
Scheduled jobs and SuiteCRM logic hooks supported inventory and customer-support automation. The cases module provided a place to manage support tickets alongside the wider CRM implementation. Bringing these functions into the operational system reduced the need for routine manual intervention between steps.
Connecting SuiteCRM with Mautic marketing automation
CRMAppz also implemented Mautic for promotional drip-email campaigns. SuiteCRM and Mautic shared information so marketing activity could work alongside the customer and order-management system. Transactional email and SMS notifications supported order communication; Mautic handled the promotional campaign workflow.
What changed for the team
A connected order-to-shipment process
Order records, carrier waybills, label printing and tracking became parts of the same operational workflow.
Customer communication tied to operations
Email, SMS and support-ticket management connected customer communication with the CRM implementation.
Marketing connected to CRM data
Mautic added a promotional email workflow with information shared between the marketing and CRM systems.
In production since 2020
The system has run Sitara Foods' daily operations for several years, with ongoing support from the CRMAppz team.
A tailored approach in shaping the CRM to suit our unique workflows has resulted in a system that seamlessly aligns with Sitara Foods' vision and exceeds our expectations in functionality and user-friendliness. The ongoing support from the team continues to be highly satisfactory.
— Sreekanth Bolla, CEO, Sitara Foods
Frequently asked questions
Which shipping partners were integrated with SuiteCRM?
This project integrated Blue Dart, DHL and Delhivery for waybill generation and supported single-click label printing. A new implementation would need to confirm current carrier APIs and account access.
Could the team track shipped orders in SuiteCRM?
Yes. The implementation brought post-shipment tracking into the CRM as part of the workflow from order placement through delivery.
What was Mautic used for?
Mautic supported promotional drip-email campaigns and shared information with SuiteCRM. Email and SMS gateway integrations supported customer notifications in the operational workflow.
Did the project use standard or custom SuiteCRM modules?
Both. Custom sales-order and sold-product modules worked alongside the core invoice, contact, vendor and cases modules.
Services behind the solution
SuiteCRM implementation and customisation
Shape CRM modules, records and workflows around the way your business operates. See /services/suitecrm-implementation.
API integration and connected systems
Connect external platforms to your CRM with clearly defined data flows and exception handling. See /services/integration-api-development.
Operational dashboards and reporting
Give managers useful views of orders, inventory and the work that needs attention. See /services/analytics-reporting.
Explore another SuiteCRM project
Book rental subscription management
See how CRMAppz connected book lookup, kit approval, reading history and subscription orders. See /case-studies/suitecrm-book-rental-subscription-management.
Civil contractor tender and project automation
See how CRMAppz connected government tenders, EMDs, construction projects and billing. See /case-studies/suitecrm-civil-contractor-government-tender-automation.
Connect your orders, shipping and customer service
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