Technology leaders
You need to reduce integration risk, data fragmentation and brittle point-to-point connections.
Service
Integration & API Development
We connect your CRM and business systems into one reliable flow — REST and GraphQL integrations, approved WhatsApp Business Cloud API messaging, and data synchronisation — so data stops being re-keyed and your customer view becomes whole.
Make information move with the work
An integration is useful when it carries the right information to the right system at the right time, and someone can see when it fails. We connect CRM, operational applications and communication channels through defined interfaces rather than asking teams to copy records between them.
The service covers new API connections and reviews of existing integrations. We establish which system owns each field, how changes are detected and what happens when systems disagree. REST, GraphQL, webhooks and scheduled transfers are selected according to the source systems and the required freshness of the data.
Who this service is for
Operations leaders
You need information to move between teams and systems without re-keying or manual reconciliation.
Customer-facing leaders
You need customer conversations and activity connected to one accountable record.
Problems this solves
Re-keyed data
The same information typed into multiple systems, with drift and reconciliation effort.
No system-to-system flow
Tools that cannot pass data to each other, so people become the integration.
Unowned conversations
Customer messaging that lives outside the CRM and cannot be tracked or governed.
What is included
API & integration engineering
Reliable REST and GraphQL integrations with tested contracts and documentation.
WhatsApp Business Cloud API
Approved messaging connected to CRM and workflows, respecting platform and consent rules.
Data synchronisation & middleware
Keep systems consistent with monitored synchronisation where direct integration is not enough.
Customer 360 design
A unified customer view across systems and channels.
Example: an approved order becomes an operational handover
When an order is approved, the integration validates the customer and order identifiers before passing the required details to the next system. It records the destination reference so a repeated event does not create a second order. Failed validation enters a review queue with enough context for an operator to resolve it.
The design includes cancellations, amendments and delayed responses. Those exceptions determine whether the connection can support daily operations, not just a successful demonstration.
How the engagement works
Define the data contract
Document field ownership, identifiers, validation rules, permissions and the business event that triggers each transfer.
Build and test the connection
Implement the interface against available test environments. Cover authentication failures, missing fields, repeated events and partial responses.
Design recovery and visibility
Agree retry behaviour, reconciliation checks, logs and alerts. Assign an owner for unresolved failures and document safe replay procedures.
Release and document dependencies
Record credentials ownership, endpoint versions, usage limits and support responsibilities so future changes are traceable.
Real-time is a requirement to justify, not a default
Some processes need a near-immediate update; others work well with scheduled synchronisation. We consider API availability, rate limits, source reliability and the consequences of delayed data when choosing the approach.
Access is limited to the records and actions the integration needs. Sensitive payloads should not be copied into unrestricted logs. For messaging integrations, the allowed message types, consent and channel configuration need to be understood before implementation. Your existing systems may also require vendor access or licence changes.
How we evaluate success
Consistent records
Reconcile identifiers and agreed fields across source and destination, including updates and cancellations.
Recoverable failures
Demonstrate how an operator detects, investigates and resolves a failed transfer without duplicating work.
Useful data freshness
Compare transfer timing with the operational need rather than treating every process as real-time.
Questions to resolve before you start
Can you connect a system without an API?
We first check supported exports, imports and vendor options. A file-based transfer may be appropriate. Unsupported access or screen automation can be fragile, so limitations and maintenance costs must be explicit.
Who owns the master customer record?
That decision is made during design, sometimes at field level. The integration must know which system can create or overwrite each value to avoid update loops and conflicting records.
What happens if a connected system is unavailable?
The design specifies timeouts, retries, failure visibility and recovery. The right behaviour depends on whether a delayed action is safe and whether the destination supports duplicate detection.
Can you improve an existing integration?
Yes. Share its purpose, interface documentation, failure examples and available logs. A review can identify whether targeted repairs are sufficient or a redesign is warranted.
Discuss integration & api development
Bring your current workflow, systems and the result you want to achieve so we can define the next step.